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Fri, 14 Sep 2018

The AppsAfrica Innovation Awards – showcasing the continent’s most innovative ventures – provide winners with industry recognition, global publicity, and networking opportunities with over 300 industry peers at the awards ceremony in Cape Town on November 12. Winners are also invited to Africa Tech Summit Kigali 2019 to join more than 400 tech leaders from across the continent.

The awards provide are open to corporates, established ventures or startups which have launched tech services in at least one African market.

Applicants must operate in one of the 14 categories covered by the awards: Disruptive Innovation, Health Tech, Best African App, Enterprise, Blockchain, News and Entertainment, Edtech, Fintech, Agritech, IoT, mCommerce, Mobility, Social Impact, and the Changing Africa Award.

Applications will be assessed by a team of industry expert judges who are selected based on their knowledge, influence and contribution to the improvement of technology and business in Africa.

Entries can be submitted here until September 14, with the shortlisted finalists announced in October 2018. Source:

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Wed, 12 Sep 2018

A colleague of mine (a fellow writer, but not a website copywriter or SEO specialist) recently said,

SEO writing has deteriorated into basically choosing appropriate keywords for a subject, and then using them in vaguely coherent sentences to score highly in searches.

He went on,

In this day and age, in which people hardly READ anymore, what’s the point of strategising, optimising, carefully inserting and tweaking? Who cares if the content is largely vanilla, instead of deeply significant, client-specific copy?

I couldn’t disagree more and, because this is a widespread misperception that many clients and industry fellows may share, I need to clear it up. Like, now.

For true SEO, remember the human element

What you need to kno

What my colleague was referring to is an old and thankfully abandoned practice, commonly referred to as ‘keyword stuffing’. It looks like this:

“This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in getting free writing tips.”

Or like this:

‘Our investment principles guide our investment strategy and form the basis from which investment decisions are made. Before embarking on any investment plan it is important to have the correct foundation on which to base an investment strategy. With this in mind, we have chosen certain basic investment principles.’

But the technique doesn’t work anymore, because Google has evolved so much that it is far is too clever for this nonsense. In fact, using keyword stuffing today will badly prejudice your organic SEO.

So, what to do? Remember the human element. Here are six tips for achieving organic SEO on websites, in line with Google’s latest algorithms…

Six tips for true, human-friendly SEO

Try to create high-value content that achieves the business’s objectives, as if search engines didn’t exist. Create smart on-page SEO, using the language that the audience uses when searching and socialising, so that Google sees the site as the most relevant option to direct them to. Prioritise answering the user’s question over ranking. (Invest in one great piece of content that engages buyer personas, rather than six pieces that fail to answer real-life questions.) Pick only one main keyword or keyphrase per page, and use that as your over-riding ‘topic’ or focus area for the page. Consider the length of webpage copy. If you only have a few sentences per page, search spiders will think your content is too skimpy. Granted, there’s no official word count, but I like to aim for 200-250 words on ‘normal’ (less strategic) pages and 750-900 for cornerstone pages. Never ‘keyword-stuff’ or try to make websites into article factories packed with waffle. It doesn’t work. Google. Is. Cleverer. Than. You. Are.

The bottom line is that modern search has moved away from starting with info and connecting it to an audience, to starting with the user and customising the result. That’s how we should write SEO copy for websites.



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Fri, 24 Aug 2018

YouTube Go is available for download in the Google Play store and will come pre-installed on all Android 8.1 (Go Edition) phones.

According to Youtube, the app has been designed with the user at the forefront. It features a user interface that allows people to access their favourite videos and has been built with an ‘offline first’ philosophy, meaning it works even when there’s low or no connectivity.

YouTube Go aims to provide transparency in how users are using their data, allowing them to reduce their data consumption. It also aims to provide a social experience by connecting users with the people and content they care about.

“With YouTube Go, we want to make it possible for everyone in South Africa to be able to discover and share videos that they love regardless of their data consumption preference,” says Google Africa’s CMO, Mzamo Masito.

“We understand the unique challenges – connectivity, cost and social models – faced by South Africans and users in other emerging economies. YouTube Go was created on the back of our understanding of these issues,” adds Masito.

YouTube Go gives users a home screen that shows trending and popular videos nearby, allowing them to see the latest content that the people around them are watching and sharing. It also offers a ‘preview video’ function that aims to make it easier for users to decide what they want to watch.

Users can save videos for offline watching and can choose what resolution to save the video in – low quality or standard quality – giving them control over how they use their data. Users can also choose what resolution to stream videos in – low or standard.

YouTube Go lets users wirelessly transfer videos to nearby devices, without using any data. YouTube Go’s ‘search’ function lets people search for content on YouTube.

“People in South Africa love YouTube,” says Masito. “But the current app is too data-heavy for it to be usable to most viewers, who don’t have high speed and large capacity data plans or free Wi-Fi.”

“Now, the app is much lighter and nimbler, and you won’t have to wait for videos to load or buffer forever. The experience will be delightful in low, no or good connectivity situations,” Masito concludes.



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