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Tue, 19 Mar 2019
Professor follows God’s blueprint as he puts SA on map of innovators...

Prof Mashudu Tshifularo about innovation, he believes the world should invest in medical innovation for a healthier future.

 

Tshifularo recently became the first person in the world to transplant a 3D-printed bone into the middle ear of a patient with hearing loss.

 

But, he is expecting criticism from his academic colleagues.

 

“Let them come. No one has been doing it. This is unique,” says he man who became a professor at the former Medunsa University at 35.

 

Last week, Tshifularo, 55, and his team from the University of Pretoria, performed the world’s first 3D middle ear transplant on Thabo Moshiliwa, 40, at Steve Biko Academic Hospital in Tshwane.

 

Moshiliwa had been in a car accident that completely shattered his middle ear.

 

The operation lasted nearly two hours.

 

Tshifularo believes the procedure is only the tip of the iceberg for medical innovation in SA.

 

“It’s either we innovate or we perish. Technology is advancing and medicine must follow suit. We can come up with more innovations. We don’t have to keep repeating what’s been done all over the world,” he says.

 

Tshifularo says it took nearly two years of research to come up with an efficient way of reconstructing the middle ear.

 

 

The rod-like sticks traditionally used in place of ear bones were “very inappropriate” he says.

“In the process of doing my PhD, I realised the prosthesis we are using to replace broken bone … is very inappropriate. It has not given us a good sound outcome,” he says.

Replacement hip bones looked like real hip bones, he says he noticed.

“When I started medicine, the hip replacement we used to use was nails and screws. Can you go to any doctors and use nails and screws now [for a hip replacement]?”

Tshifularo decided that if there were realistic hip and knee implants, why not middle ear bones?

“This is what I want to change for ear, nose and throat specialists; to change from [using] rods to normal [titanium] bones. I worked in the laboratory for many hours and had sleepless nights,” he says, recalling his mission to find this more “appropriate” solution.

The outcome was a procedure that uses 3D technology to replace damaged anvil, ossicles and the stirrup – the smallest bones in the human body.

He says he believed patients would hear better if given more realistic transplants.

But he didn’t want to delay the procedure until years-long clinical trials were conducted, especially since local scientific and research foundations rejected his funding requests.

“I am an academic … if we delay and delay, someone else is going to pioneer it. I wanted to be the pioneer, to be first.”

The operation, which has been hailed as a game changer in treating hearing loss, can also be performed on babies.

Aside from his medical work, Tshifularo, who was born and raised in Thohoyandou, Limpopo, is also a man of faith and runs the Christ Revealed Fellowship Church in Pretoria.

He says his work as a faith leader complements his role as a medical doctor.

“I’m following God’s blueprint. God created the ear and I’m just trying to understand it,” he says.

Tshifularo [...]

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Tue, 12 Mar 2019
4 Ways Social Media Videos Can Benefit Your Business

 

 

 

 

Engagement

Engagement is an incredible method to associate with your crowd on an increasingly relatable dimension. Posts with high engagement (likes, shares, remarks, and so on.) are likewise bound to spread and be seen by other individuals with a comparable interest

 

Brand awareness

Is not  something you can measure but if you have lots of people sharing your video and/or more people than usual are visiting your Page, website, landing page (via your campaign link or not) you can assume this new level of traction is building your brand awareness audience

 

Increasing web traffic

Supposedly web traffic is the #1 reason people are using video in social media ads this year. This is a clear and easily-measurable goal

 

Generating excitement and educating people about products/services

This is another one that is difficult to measure, but also a really great way for people to use video. Videos give you more time and space to get your message across. You can show a new product from every angle or use text to tell a story throughout your video.

 

Source :https://www.socialmediatoday.com/news/4-ways-social-media-videos-can-benefit-your-business/541559/

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Wed, 31 Oct 2018
HUAWEIMATE20 OFFICIALLY LAUNCHED IN SOUTH AFRICA

The local launch followed the international showing of the powerhouse smartphone held last Tuesday in London. Huawei’s new Mate20 series sent shockwaves across the tech world with the phone’s impressive design, 3 multi-functional cameras, the in screen fingerprint sensor and many others, all powered by their new powerful Kirin 980 chip set.

Akhram Mohamed, Chief Technology Officer at Huawei Consumer Business Group South Africa, said, “The Huawei Mate 20 series offers consumers a compelling combination of powerful artificial intelligence (AI), flagship performance, longer battery life, advanced security, a greater videography and photography experience, and more—all wrapped in a sophisticated design. It is the ultimate device made for those who will not settle for anything less than perfection.”

Building on the impressive camera system of the Huawei P20 series, Huawei’s Mate 20 Pro helps you not only see wider when taking a shot, but also closer. The device has a 16mm Leica Ultra Wide Angle Lens, which creates a sense of spaciousness and adds a three-dimensional effect to your images. The camera of the Mate 20 series also supports macro distance, which means that you can take crisp, precise photos of objects that are placed as close as 2.5cm to the lens. The Huawei Mate 20 Pro is equipped with a 40MP wide angle main camera, a 20MP ultra wide-angle camera, and an 8MP telephoto camera.

Leveraging its powerful artificial intelligence, the Huawei Mate 20 series also features professional filmmaking skills, making it possible for even novice filmmakers to create blockbusters. One of these is AI Portrait Colour video mode. Using AI, the Huawei Mate 20 Series can isolate and highlight the colours of a subject by desaturating everything else. This feature makes for a stunning visual impact. Some of the preset modes available include Vintage, Fresh, Suspense and Background Blur.

Futuristic design When conceptualising their world-first “flowing design”, Huawei’s engineers attempted to capture the grace of several free-flowing elements of nature. This comes to life on the device’s aerodynamic chassis, which is curved on all eight sides and meticulously engineered to achieve a very low drag coefficient. To ensure there are no needless gaps between the mid-frame and the glass materials, Huawei manufactured its parts precisely, adhering to exacting standards and ensuring the components fit tightly and seamlessly together.

Huawei also incorporated symmetrical design elements into the Huawei Mate 20 Pro, and the two-by-two arrangement of the four-point camera system is a prime example. Of the four cut-outs, three are reserved for the new Leica Triple Camera, and one is reserved for the laser sensor and flash. The rules of symmetry are also observed on the front of the devices, which are vertically and horizontally symmetrical. This echoes the theme of harmony and balance throughout the design.

Long battery life The new Huawei SuperCharge, Huawei Wireless Quick Charge and powerful battery work in tandem to provide you with the best battery life. The 40W Huawei SuperCharge gives your phone 70 percent charge in 30 minutes and Huawei’s Wireless 15W Quick Charge is the industry’s fastest wireless charging solution.

“Smartphones [...]

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